Nneoma Onwuegbuchi is interested in the ethos of African cinematic reality for strategic socio-economic progress. Using Nollywood film criticisms as a point of departure, her research interrogates feminist cinephilic disruptions as a baseline indicator for implementing sustainable development. Nneoma earned an honors bachelor’s degree in English and Literary studies at the University of Nigeria, Nsukka. Before joining UW-Madison, she was assistant editor of The Muse which was pioneered by Chinua Achebe and is reputed to be the oldest student literary journal in West Africa. Nneoma also promoted profound changes while serving as the president of her local community’s SDG development service group.